The Swatch brand was established in 1983 to meet a need in the market for affordable timepieces with Swiss craftsmanship. In short order, Swatch watches became not only a commercial success but an iconic design venture which captured the attention of everyone from artists to kids.
The SUIW402 Swatch watch has a white plastic case with a white rubber bracelet. Unidirectional white plastic bezel. White dial with luminous hands and black Arabic numeral hour markers. Minute markers around the inner bezel. Date display at the 6 o’clock position. Chronograph – three sub-dials displaying: 60 seconds, 60 minutes and 1/10th of a second. Scratch resistant plastic crystal. Plastic case back. Case diameter: 42 mm. Case thickness: 15 mm. Water resistant at 30 meters.
RRP £120, retailing on Amazon for £60. Next cheapest price available UK delivered is £76.